Methodologies

POINT OF SALE

MYSTERY SHOPPER

Purchase simulation reporting the detailed experience at the point of sale and/or representative of the target customer.

STORE AUDIT

  • Understanding of the shopping process.
  • Planned vs impulse shopping
  • Behavior in front of shelf

SHOP-ALONGS

Observational / interactive method in the shopping channel.

BRAND PERFORMANCE

BRAND EQUITY TEST
Modular system that measures “brand value” relative to its competitors.

  • Brand perception level: close-distant.
  • Dimension: brand adoption-loyalty-rejection.
  • Brand attributions vs. competitors.

 

BRAND PERFORMANCE TRACKING

  • Awareness and consumption measurements.
  • Brand adoption, retention, and rejection measurements.

 

SATISFACTION GAP ANALYSIS

IMAGE AND POSITIONING
  • Diagnosis of brand values and associations, and identification level of competitors.
  • Satisfaction measurement model of expectations of services and institutions

COMMUNICATION

EYE TRACKER

Attention of consumer to the product desired.

 

COMM TRACKING

Learn the partial and cumulative effect of your multimedia strategy.

  • What am I communicating?
  • What media is more effective?
  • How am I differentiating from the competition?

 

COMM PRE-TEST

Comprehensive evaluation of all communication elements in a conventional ad. Versions available for TVC, printed ads, videos and online banners.

CONSUMER UNDERSTANDING

SEGMENTATION STUDIES
Search for consumer segments.
It groups consumers based on similar attitudes and behaviors.

U&A
Usage and consumption habits of a product / service category

MEDIA CONSUMPTION
ATL, BTL and Social Media exposure habits.

PRODUCT INNOVATION

SENSORY / ORGANOLEPTIC EVALUATIONS
Monadic, sequential, protomonadic and paired tests.

PRICING RESEARCH
Price elasticity.
Search for the most competitive price for my product.

DISCRIMINATION TESTS

PRODUCT-CONCEPT FIT
Measures the appropriateness of the product to the concept it intends to communicate.

TRIANGLE TESTS

CONJOINT ANALYSIS
Seeks to obtain the optimal combination of attributes for product development (e.g. optimal product-price combination)

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