QUALITATIVE STUDIES

TYPES OF QUALITATIVE STUDIES

Partial or total implementation of qualitative studies (focus groups, in-depth interviews, etc.)

Partial or total coordination of qualitative studies in Central and South America.

 

Some of the qualitative studies we offer (IN PERSON AND ONLINE):

  • Focus groups
  • In-depth interviews.
  • Observational studies (anthropological).
  • Eye-Tracker. Attention of consumer to the product desired.

Advantages of qualitative studies:

  1. Complete flexibility in the discussion guideline application.
  2. Full interaction between moderator and participant.
  3. It uses more flexible and dynamic moderator-respondent interaction techniques, enabling better understanding of participants’ motives and perceptions.
  4. It adds the non-verbal behavioral dimension to the consumer understanding.
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