{"id":452,"date":"2021-08-04T23:16:47","date_gmt":"2021-08-04T23:16:47","guid":{"rendered":"https:\/\/analiticamkt.com\/?page_id=452"},"modified":"2021-08-24T17:53:47","modified_gmt":"2021-08-24T17:53:47","slug":"metodologias","status":"publish","type":"page","link":"https:\/\/analiticamkt.com\/en\/metodologias\/","title":{"rendered":"Methodologies"},"content":{"rendered":"<div id=\"pl-452\"  class=\"panel-layout\" ><div id=\"pg-452-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-0\" ><div id=\"pgc-452-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-0-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-452-0-0-0\" >\t\t\t<div class=\"textwidget\"><h3>POINT OF SALE<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-452-0-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"1\" ><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"675\" src=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/MISTERY-1.png\" class=\"image wp-image-758  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/MISTERY-1.png 806w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/MISTERY-1-300x251.png 300w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/MISTERY-1-768x643.png 768w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/MISTERY-1-14x12.png 14w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/div><\/div><\/div><\/div><div id=\"pg-452-1\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-1\" ><div id=\"pgc-452-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-1-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"2\" ><div class=\"panel-widget-style panel-widget-style-for-452-1-0-0\" >\t\t\t<div class=\"textwidget\"><p><strong>MYSTERY SHOPPER<\/strong><\/p>\n<p>Purchase simulation reporting the detailed experience at the point of sale and\/or representative of the target customer.<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-452-1-0-1\" class=\"so-panel widget widget_text\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-452-1-0-1\" >\t\t\t<div class=\"textwidget\"><p><strong>STORE AUDIT<\/strong><\/p>\n<ul>\n<li>Understanding of the shopping process.<\/li>\n<li>Planned vs impulse shopping<\/li>\n<li>Behavior in front of shelf<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-452-1-0-2\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-452-1-0-2\" >\t\t\t<div class=\"textwidget\"><p><strong>SHOP-ALONGS<\/strong><\/p>\n<p>Observational \/ interactive method in the shopping channel.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-1-1\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-452-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-452-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-2\" ><div id=\"pgc-452-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-2-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"5\" ><div class=\"panel-widget-style panel-widget-style-for-452-2-0-0\" >\t\t\t<div class=\"textwidget\"><h3>BRAND PERFORMANCE<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-452-2-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"6\" ><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"675\" src=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/shutterstock_182011382-u2865-fr.png\" class=\"image wp-image-753  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/shutterstock_182011382-u2865-fr.png 806w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/shutterstock_182011382-u2865-fr-300x251.png 300w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/shutterstock_182011382-u2865-fr-768x643.png 768w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/shutterstock_182011382-u2865-fr-14x12.png 14w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/div><\/div><\/div><\/div><div id=\"pg-452-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-3\" ><div id=\"pgc-452-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-3-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"7\" ><div class=\"panel-widget-style panel-widget-style-for-452-3-0-0\" >\t\t\t<div class=\"textwidget\"><p><strong>BRAND EQUITY TEST<\/strong><br \/>\nModular system that measures \u201cbrand value\u201d relative to its competitors.<\/p>\n<ul>\n<li>Brand perception level: close-distant.<\/li>\n<li>Dimension: brand adoption-loyalty-rejection.<\/li>\n<li>Brand attributions vs. competitors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"pu1145-4\" class=\"clearfix grpelem\">\n<div id=\"u1145-4\" class=\"clearfix colelem\" data-muse-uid=\"U1145\" data-muse-type=\"txt_frame\" data-ibe-flags=\"txtStyleSrc\">\n<p><strong>BRAND PERFORMANCE TRACKING<\/strong><\/p>\n<\/div>\n<div id=\"u1144-6\" class=\"clearfix colelem\" data-muse-uid=\"U1144\" data-muse-type=\"txt_frame\" data-ibe-flags=\"txtStyleSrc\">\n<ul>\n<li>Awareness and consumption measurements.<\/li>\n<li>Brand adoption, retention, and rejection measurements.<\/li>\n<\/ul>\n<\/div>\n<div id=\"u1143-4\" class=\"clearfix colelem\" data-muse-uid=\"U1143\" data-muse-type=\"txt_frame\" data-ibe-flags=\"txtStyleSrc\">\n<p>&nbsp;<\/p>\n<p><strong>SATISFACTION \nGAP ANALYSIS<\/strong><\/p>\n<\/div>\n<\/div>\n<div id=\"pu4571\" class=\"clearfix colelem\">\n<div><\/div>\n<div id=\"u4571\" class=\"grpelem\"><strong>IMAGE AND POSITIONING<\/strong><\/div>\n<div id=\"pu1141-4\" class=\"clearfix grpelem\">\n<div id=\"u1140-4\" class=\"clearfix colelem\" data-muse-uid=\"U1140\" data-muse-type=\"txt_frame\" data-ibe-flags=\"txtStyleSrc\">\n<ul>\n<li>Diagnosis of brand values and associations, and identification level of competitors.<\/li>\n<li>Satisfaction measurement model of expectations of services and institutions<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-3-1\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-452-3-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-452-4\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-4\" ><div id=\"pgc-452-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-4-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"8\" ><div class=\"panel-widget-style panel-widget-style-for-452-4-0-0\" >\t\t\t<div class=\"textwidget\"><h3>COMMUNICATION<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-452-4-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"9\" ><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"675\" src=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/com.png\" class=\"image wp-image-760  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/com.png 806w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/com-300x251.png 300w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/com-768x643.png 768w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/com-14x12.png 14w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/div><\/div><\/div><\/div><div id=\"pg-452-5\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-5\" ><div id=\"pgc-452-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-5-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"10\" ><div class=\"panel-widget-style panel-widget-style-for-452-5-0-0\" >\t\t\t<div class=\"textwidget\"><div id=\"pu4559\" class=\"clearfix colelem\">\n<div id=\"u1033-4\" class=\"clearfix grpelem\" data-muse-uid=\"U1033\" data-muse-type=\"txt_frame\" data-ibe-flags=\"txtStyleSrc\">\n<p><strong>EYE TRACKER<\/strong><\/p>\n<p>Attention of consumer to the product desired.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>COMM TRACKING<\/strong><\/p>\n<p>Learn the partial and cumulative effect of your multimedia strategy.<\/p>\n<ul>\n<li>What am I communicating?<\/li>\n<li>What media is more effective?<\/li>\n<li>How am I differentiating from the competition?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>COMM PRE-TEST<\/strong><\/p>\n<p>Comprehensive evaluation of all communication elements in a conventional ad. Versions available for TVC, printed ads, videos and online banners.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-5-1\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-452-5-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-452-6\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-6\" ><div id=\"pgc-452-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-6-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"11\" ><div class=\"panel-widget-style panel-widget-style-for-452-6-0-0\" >\t\t\t<div class=\"textwidget\"><h3>CONSUMER UNDERSTANDING<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-6-1\"  class=\"panel-grid-cell\" ><div id=\"panel-452-6-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"12\" ><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"675\" src=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/NEGRO30.png\" class=\"image wp-image-748  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/NEGRO30.png 806w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/NEGRO30-300x251.png 300w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/NEGRO30-768x643.png 768w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/NEGRO30-14x12.png 14w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/div><\/div><\/div><\/div><div id=\"pg-452-7\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-7\" ><div id=\"pgc-452-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-7-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"13\" ><div class=\"panel-widget-style panel-widget-style-for-452-7-0-0\" >\t\t\t<div class=\"textwidget\"><p><strong>SEGMENTATION STUDIES<\/strong><br \/>\nSearch for consumer segments.<br \/>\nIt groups consumers based on similar attitudes and behaviors.<\/p>\n<p><strong>U&amp;A<\/strong><br \/>\nUsage and consumption habits of a product \/ service category<\/p>\n<p><strong>MEDIA CONSUMPTION<\/strong><br \/>\nATL, BTL and Social Media exposure habits.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-7-1\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-452-7-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-452-8\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-8\" ><div id=\"pgc-452-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-8-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"14\" ><div class=\"panel-widget-style panel-widget-style-for-452-8-0-0\" >\t\t\t<div class=\"textwidget\"><h3>PRODUCT INNOVATION<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-8-1\"  class=\"panel-grid-cell\" ><div id=\"panel-452-8-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"15\" ><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"675\" src=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/innov.png\" class=\"image wp-image-763  attachment-full size-full\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/innov.png 806w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/innov-300x251.png 300w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/innov-768x643.png 768w, https:\/\/analiticamkt.com\/wp-content\/uploads\/2021\/08\/innov-14x12.png 14w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/div><\/div><\/div><\/div><div id=\"pg-452-9\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-452-9\" ><div id=\"pgc-452-9-0\"  class=\"panel-grid-cell\" ><div id=\"panel-452-9-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"16\" ><div class=\"panel-widget-style panel-widget-style-for-452-9-0-0\" >\t\t\t<div class=\"textwidget\"><p><strong>SENSORY \/ ORGANOLEPTIC EVALUATIONS<\/strong><br \/>\nMonadic, sequential, protomonadic and paired tests.<\/p>\n<p><strong>PRICING RESEARCH<\/strong><br \/>\nPrice elasticity.<br \/>\nSearch for the most competitive price for my product.<\/p>\n<p><strong>DISCRIMINATION TESTS<\/strong><\/p>\n<p><strong>PRODUCT-CONCEPT FIT<\/strong><br \/>\nMeasures the appropriateness of the product to the concept it intends to communicate.<\/p>\n<p><strong>TRIANGLE TESTS<\/strong><\/p>\n<p><strong>CONJOINT ANALYSIS<\/strong><br \/>\nSeeks to obtain the optimal combination of attributes for product development (e.g. optimal product-price combination)<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-452-9-1\"  class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" ><\/div><div id=\"pgc-452-9-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>PUNTO DE VENTA MYSTERY SHOPPER Simulaci\u00f3n de compra reportando detalladamente la experiencia en el punto de venta y\/o representante de cliente objetivo. AUDITORIA DE TIENDAS Entendimiento del proceso de compra. Compra planeada vs impulsiva. Comportamiento frente al anaquel. COMPRAS ACOMPA\u00d1ADAS M\u00e9todo observacional \/ interactivo en el canal de compra.<\/p>\n<a href=\"https:\/\/analiticamkt.com\/en\/metodologias\/\" class=\"btn frontech-btn\"><span><\/span>Read More<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-452","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/pages\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":92,"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/pages\/452\/revisions"}],"predecessor-version":[{"id":764,"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/pages\/452\/revisions\/764"}],"wp:attachment":[{"href":"https:\/\/analiticamkt.com\/en\/wp-json\/wp\/v2\/media?parent=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}